Technology

April 18, 2016

Collect it, store it, crunch it, display it..

by Colin Quinn

Collect it, store it, crunch it, display it… Big Data and Business Intelligence Dashboards have recently seemed more like a game of candy crush rather than a display that businesses use everyday. This past year, big data finally hit its stride, creating a rift between companies who store it on the shelf and those who use it to innovate their business. “Shelving” that data for “someday” use or turning it into colorful pie charts isn’t going to cut it. Just as Facebook’s news feed shows…

February 8, 2016

Beer Brewer Quenches Thirst with IBM’s Predictive Analytics

by Colin Quinn

Here’s how 172-year-old beer maker Pabst is using IBM’s predictive analytics to reinvent itself.. We’ve all had a “PBR” at some point, the Pabst Brewing Company which has been around since 1844 has brewed several popular beer brands, but none more notable then Pabst Blue Ribbon. The 172-year-old beer brewer may have started selling beer in the 19th century, but it hasn’t remained trapped in the past. Under the guidance of contemporary leadership, the company began using analytic software back in 2013 to…

December 1, 2015

Deliver what your customers really want.. Value

by Colin Quinn

Why do we buy things? Purchase’s really come down to value. Intelligent businesses recognize and acknowledge this characteristic of customer behavior, whether those customers are other businesses or individual consumers. End users do not simply purchase products; they are investing in value. As both technology and end-user expectations advance, the means to deliver value also changes. Organizations often become too comfortable with the “status quo,” delivering the same value as before, only to be passed by savvy competitors leveraging the…