sales

February 8, 2016

Beer Brewer Quenches Thirst with IBM’s Predictive Analytics

by Colin Quinn

Here’s how 172-year-old beer maker Pabst is using IBM’s predictive analytics to reinvent itself.. We’ve all had a “PBR” at some point, the Pabst Brewing Company which has been around since 1844 has brewed several popular beer brands, but none more notable then Pabst Blue Ribbon. The 172-year-old beer brewer may have started selling beer in the 19th century, but it hasn’t remained trapped in the past. Under the guidance of contemporary leadership, the company began using analytic software back in 2013 to…