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Tag: Predictive Modeling

September 23, 2014

Similarities and Differences Between PA & BI

by Colin Quinn

There is a clear overlap between business intelligence and predictive analytics, I view BI as an affiliate of PA as they share so much in common: they use the same data, often use similar metrics and even sometimes utilize the same tools.

Business intelligence is the world of descriptive analytics: reflective analysis that provides a clear view into the business—reporting on what has happened and what...

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