March 10, 2016

Brewery applies business insight to boost profitability and retain market dominance

by Colin Quinn

Overview
Since its inception in 1890, San Miguel Brewery Inc (SMB) has grown to become the largest producer of beer in the Philippines. With a portfolio of ten popular beers, SMB champions the San Miguel brand as a subsidiary of San Miguel Corp., the Philippines’ biggest diversified conglomerate.

Business Need
San Miguel Brewery (SMB) sought to maintain its market dominance and improve profitability, but a manual approach to budgeting and reporting impaired its ability to make informed strategic decisions.

Solution
San Miguel Brewery leveraged analytics from IBM to implement a centralized budgeting and forecasting system TM1 to automate many previously manual processes, gaining the advantage of consolidated and accurate data in real-time. With dashboards presenting a unified, accurate and more granular view of its financial performance, SMB can pursue the what-if scenarios and analysis needed to make data-driven decisions.

Benefits
Single version of the truth across the organization – that is finance, logistics, manufacturing, brewing, marketing; Shared business insights from data analytics allows for better decision making.

My vision of analytics has everyone looking at the same version of the truth so we can make informed decisions to maintain market dominance, improve profitability and build a stronger business.

Mae Amador, CFO, San Miguel Brewery

Source: San Miguel Brewery Inc Applies business insight to boost profitability & retain market dominance